Founders Edition · Montana
Some placesstay with you.
A considered golf cap for the places where a morning tee time becomes part of a life well lived.
The idea
The finest club pieces don’t feel like merchandise. They feel like membership in a place you never quite leave.
The first piece
Made to beremembered.
The Founders Edition cap is bobbn’s opening statement: a familiar club essential made singular through extra-fine merino, seamless construction, and one unmistakable line of blue.
Product visualization · Final details in developmentThe recognition
Signature Stitch
A single Carolina blue stitch makes bobbn recognizable without announcing itself—the kind of detail members notice twice.
The yarn
Zegna BaruffaWashable Wool.
Spun in Italy since 1850. bobbn begins with Zegna Baruffa washable merino, so the beanie can be washed at home.
Since 1850
Zegna Baruffa Lane Borgosesia has spun fine wool in Italy since 1850.
Washable wool
Easy-care finishing means the cap washes at home and keeps its softness and shape—refined, never precious.
Merino
Zegna Baruffa merino, spun in Italy.
The making
Made inNew York.
Knit whole, in one seamless piece. Every cap is formed in New York City with Tailored Industry—stitch by stitch, to shape. No cut panels and no side seams.
100% seamless
Knit whole on a 3D machine—no cut panels, no side seams, nothing to rub or press.
Made in New York
Knit in New York by Tailored Industry.
Small runs
Digital knitting makes small, precise runs per club possible.
Endlessly tunable
Club colors, crown height, and stitch placement change in the file, not the factory.
Quiet confidence
Luxury doesn’t need to announce itself.
True craft rarely calls attention to itself. It is felt in the integrity of the material, seen in the precision of the construction, and revealed through details that reward a closer look. Fewer, better things—never made in haste.
Connection
Rooted in Big Sky—where ruggedness and sophistication sit together, and simplicity reveals the greatest luxury.
Craftsmanship
Chosen partners in yarn, knitting and finishing, working to one shared standard on limited runs.
Conscience
B Corp. Every partner named. Made in the USA.
The standard
Made in small batches.Made to stay with you.
B Corp
Built to answer to more than profit.
Small batch, limited quantities
Released in deliberate runs, beginning with the Winter 2026 debut.
Full traceability
Every partner named, every step accounted for, from first fiber to finished crown.
Buttonology finishing
The crown button is made with Buttonology—artistry in the smallest detail.
The opportunity
Start narrow.Build a world.
bobbn enters through a credible, concentrated wedge: private mountain clubs where golf, hospitality, gifting, and belonging naturally converge.
From an intentionally discreet founding account, the same product language can travel into destination pro shops, member drops, collaborations, and adjacent categories.
Private golf clubs
A concentrated first audience built on trust, ritual, and a powerful sense of belonging.
Member gifting
A refined alternative to conventional club merchandise for tournaments, hosts, and memorable weekends.
Destination pro shops
An elevated object with enough design character to travel beyond the eighteenth green.
Collector editions
Limited club colors and collaborations that turn the signature stitch into a system worth following.
The first circle
At home from first tee to fireside.
The Founders Edition is being shaped for an esteemed private mountain club. The name stays quiet for now; the standard it sets does not.
First tee mornings
Member–guest weekends
Clubhouse afternoons
High-country evenings
Path to market
One season to launch.
Product, story, and a discreet founding-club debut move together toward one focused launch moment.
Sep 21
Kickoff
Mid Oct
Club campaign
Next
Physical samples
Then
Samples approved
After approval
Ship dates emailed to pre-orders
Italian merino yarn
Zegna Baruffa
3D knit, made in New York
Tailored Industry
Finishing + components
Buttonology
The Founders Edition
Made for the round. Kept for the place.
Start the conversationtodd@dryflyinsights.com